Case Studies

Video is the most effective means of communicating technical information across cultures. Our videos include carefully prepared scripts along with fast-moving images which keep the viewer’s attention.

Promo Video for The Bilco Company – English

While Bilco has more than 85 years of market dominance in the United States, their products were unknown in Latin America.   The following 3-minute video introduces the concept of using a horizontal door in commercial construction, and the script was prepared specifically for the Latin American market.

Promo Video for The Bilco Company – Spanish

We translated the script into Spanish and had our client’s regional sales manager for Latin America record the audio.

Bilco Roof Hatch Technical Training

The following video explains the technical nuance of operation and installation of a Bilco roof hatch. The video is currently used by customers, installers, and distributors throughout Latin America.

Independent Creative Work by Murcadom’s Video Team

This video was prepared by Murcadom’s Jock Chamberlain as a gift to the President of Uruguay.

Jock made the following video as a tribute to his time in Merida, Mexico.